Robin Di Capua

Product Designer, Design Systems expert

robindicapua.com robin.dicapua@gmail.com linkedin.com/in/robindicapua

Summary

Design leader with 17+ years of experience in scaling design systems, mentoring designers, and championing data-driven design. Experienced in architecting AI-driven workflows to automate documentation, drift detection and synchronization between design and code. My work focuses on making design systems become infrastructure that drives business goals.

Experience

GetYourGuide

Senior Product Designer, Design Systems

2026 - Present

  • Shape and govern the design language across GetYourGuide's B2C and B2B products, partnering with product, engineering, and data teams to scale a unified design system.
  • Embed AI-assisted tooling and automated linting into the design system workflow, accelerating design-to-development handoff and reducing pattern inconsistencies across squads.
  • Advance systems thinking across the organization by guiding cross-functional teams in accessibility and localization best practices, scaling design patterns to millions of global travelers and suppliers.

Swisscom

UX Lead Design Systems

2021 - 2026

  • Streamlined design-to-dev handover by spearheading the creation of a centralized Figma component library used as the single source of truth by multiple product squads.
  • Scaled enterprise design system adoption across digital departments by mentoring junior designers and establishing a governance model.
  • Authored and evangelized comprehensive design principles, branding and documentation, resulting in the elimination of major design inconsistencies and reduced technical debt.

Senior UX Architect

2019 - 2021

  • Optimized e-commerce conversion funnels by leading the UX architecture redesign of the flagship B2C platform, specifically focusing on checkout flow improvements.
  • Unified the omni-channel user experience across Web and App, bridging gaps between product, engineering, and marketing stakeholders to ensure a seamless customer journey.
  • Led the strategic vision for the flagship e-commerce platform, ensuring alignment between business goals and user needs.

Experience Designer

2016 - 2018

  • Enhanced key B2C e-commerce funnels, significantly improving usability and customer satisfaction through iterative testing and prototyping.
  • Developed high-fidelity prototypes for user research, enabling data-driven design decisions that minimized development rework.
  • Designed and developed gamified AR prototypes for the B2B department, securing stakeholder buy-in for innovative customer engagement tools.

Gbanga

Lead Game Designer

2009 - 2015

  • Led the design and prototyping of engaging interactive applications for a diverse client portfolio, delivering projects on time and within budget.
  • Programmed responsive front-end interfaces using HTML, CSS, JavaScript, and C#, bridging the gap between creative vision and technical implementation.
  • Directed qualitative user research and testing to gather actionable insights, directly influencing core gameplay mechanics.

Skills

Design Systems
Components Architecture, Design Tokens, Pattern Libraries, Accessibility (WCAG), Governance Models
Technical
UX/UI Design, Accessibility, Prototyping, User Testing, Responsive Design, HTML/CSS Git, Agile, SAFe, Agents, Skills
Tools
Figma (Make, FigJam, Slides, Sites), MCPs, LLMs (Claude, Gemini), Jira, IDEs (Visual Studio, Cursor, Antigravity)
Languages
Italian (Native), English (Professional), French (Professional), German (Professional)

Education

IT University

2007 - 2009 Copenhagen, Denmark

MSc Media Technologies, Design & Analysis

EPFL

2002 - 2006 Lausanne, Switzerland

BSc Computer Science

Certifications

Subatomic: The Complete Guide To Design Tokens

2026Brad Frost design systems course about design tokens

HEC Paris

2022Executive Certificate Master Track in Innovation Management & Entrepreneurship

Nielsen Norman Group

2021Executive Certificate Master Track in Innovation Management & Entrepreneurship